A chat API is an application programming interface that enables access to a cloud-based infrastructure, equipped with features that help developers build real-time chat streams and experiences that scale and grow within one platform.
Why they’re awesome: brands use chat APIs to connect with each other, and their communities, by creating and developing rapid-fire conversations that grow alongside them.
This leads to better retention rates, higher conversions, more revenue, and stronger relationships fostered between brands and consumers on a much more personal level