Takeaways

Those notifications you get about great offers on your mobile device or desktop got there because of Push Notification Ad Networks. Push Notifications Ad Network does not require you have an app installed before you receive these notifications. It runs via a web-based software development kit, targeting browser traffic.

Want to know everything about Push Notification Networks? Then keep on reading. There are mobile push notifications and desktop push notifications. Both work in the same way, but one (mobile) promises better engagement. This is because most people browse the web with their mobile devices.

Once you visit a new site and see a pop up asking you to sign-up to receive notifications about new content or deals, that is Push Notification at work.

What Are Push Notification Ads?

In today’s world, online advertising and marketing are a big deal. With technology also evolving, marketers have found a great way of attracting visitors, while website owners have found an extra earning source.

Push Notification Ad Networks are alert messages usually with an icon of the brand that appears in your browser or a mobile device. The third-party applications send push notifications to the user who has clicked on the notification ad.

After the user clicks on the notification ad, he will start receiving notification about new deals or content from the website. Push notifications require that the targeted audience responds to the push notification.

If the website visitor declines subscription to receiving notifications, your worth has received no extra value. A click on the notification takes users to the landing page being promoted or straight to the offer.

Marketers use push notifications because of how highly effective they are compared to other traditional ad formats. Push notification has a small percentage of bots, high international reach, and higher click-through and conversion rates.

Types of Push Notification Ad Networks

There are two types of push notification ad networks: Web push notifications (push ads) and app push notification. Both of them have a similar surface structure, but the means of their delivery is what sets them apart.

App push notification, as the name implies, requires the user has an app installed on their mobile device to receive notifications. Without an app installed on your mobile device, you will not get app push notifications. They are sent by the app publishers at any time, even when you are not using the app.

On the other hand, web push notification does not require the user to have an app before receiving notifications. Web push notification only requires you have a web browser open- whether or not you are on the website. A lot of popular web browsers support web push notifications.

A push ad consists of a headline, short description, small image, or large image (depending on the operating system you use).

How Users Can Stop Push Notification Ads

When you allow an app to send you push notifications, it is similar to allowing a store clerk to drag you by the ear into their store. Push ads enable marketers to put a commercial in your life at any time they want to. This can get exhausting.

You can turn it all off! Although there is no easy way of turning off all push notifications from an Android or iOS device. You must dive deep into settings, then turn the notifications off, app-by-app. This can be stressful, but it is completely worth the stress, as you will are guaranteeing yourself peace.

You can leave a notification for your messages and calls, but ensure you turn off all notifications from every other app. If you can not handle missing an alert, an alternative on iOS is turning off everything but leaving the “Show in notification center” on.

This way, iOS users will not be disturbed by sounds or other alerts. However, every notification will still be available once you pull down the windowshade.

Android users who want to keep receiving notifications can select “Show Silently” while disabling notifications on every other app. If you want to enable Android push notification, click here.

In Conclusion

Push notification ad networks are a revolution in the advertising sector. They have made it easier for web publishers and marketers to earn from using push ads. They have also created an easy way to reach real people and increase traffic on your website.

It is important that whoever gets the push ad clicks to receive notification before you can consider your ad campaign a success. This means you must use catchy titles and descriptions.

Nancy P. Howard

Speaker. Head of Customer Success and Services, Applozic

It is important that whoever gets the push ad clicks to receive notification before you can consider your ad campaign a success. This means you must use catchy titles and descriptions.